PROPOSAL:	HPRP-2001-00009	ACRONYM	-
AREA:	FP5 - IHRP, 5/ Promotion of S/T Excellence - Raising Public Awareness	Call number / date:	-
PROJECT TYPE:	Accompanying Measure	EU CONTRIBUTION:	330000
STARTING DATE:	2001-05-01	DURATION:	16 months

Coordinator: Dr. P. Pechan, Technische Universität München, Lehrstuhl f. Pflanzenbau/züchtung, ?, DE -85350, Freising-Weihenstephan, Germany, Email: 100715.331@compuserve.com

Project Description:
The project will address the topic of plant biotechnology as part of the European Science and Technology Week program. The project will deal with the key issues including public concerns. The main aim of the project is to communicate with the public the importance of research and its application to their daily lives. The project will help with increasing the appreciation and acceptance of appropriate technologies in our society in order to aid future socio-economic development in the EU. The deliverables of the project will be a documentary film about plant biotechnology and a Europe-wide video-linked conference on the topic. Through the chosen deliverables, the project will provide useful information and reference material to media, educational institutions, opinion makers and other interested parties. The project will include representatives from various regions of Europe and different expertise background. Plant biotechnology is currently a highly controversial area that needs to be addressed: it is a continuing process of raising the awareness and improving the dialogue about what science is doing for the society. The overall aim of the project is to enhance public appreciation of plant biotechnology, to re-establish the public confidence in the decision making process and provide tools the public can use to make their own decisions. We want better informed public, to empower the people. The public should feel more at ease with the technology. This does not necessarily mean less criticism, however it should stimulate positive debates. The approach chosen is to address information multipliers, educational organizations and the public directly through a documentary film, the conference and effective dissemination. We will carry out, at our cost, impact assessment of the project.

Project URL: 0

Consortium:
Prime Contractor
Organisation: TECHNISCHE UNIVERSITAET MUENCHEN
Department: LEHRSTUEHL FUER PFLANZENBAU UND ZUECHTUNGSFORSCHUNG
Postcode: 85350
City: FREISING
Region: BAYERN
OBERBAYERN
Freising
Country: GERMANY
Contact Person: Name: PECHAN, Paul

Other Contractors
Organisation Name: CONSEJO SUPERIOR DE INVESTIGACIONES CIENTIFICAS
Organisation Type: Research
Contact Person: DE LA RIVA, Ignacio
Department: MUSEO NACIONAL DE CIENCIAS NATURALES
Address: 2 José Gutiérrez Abascal 2
City: MADRID
Region: COMUNIDAD DE MADRID
Org. Country: SPAIN
Postcode: 28006

Organisation Name: ROYAL BELGIAN INSTITUTE FOR NATURAL SCIENCES
Organisation Type: Research
Contact Person: RETOUT, Olivier
Address: 29 Rue Vautier 29
City: BRUXELLES
Region: REG.BRUXELLES-CAP./BRUSSELS HFDST. GEW.
Org. Country: BELGIUM
Postcode: 1000

Organisation Name: DEUTSCHE TELEKOM AG
Organisation Type: Industry
Contact Person: FARWICK, Sascha
Department: ZENTRUM FUER ENDGERAETE
Address: 38 Hammer Strasse 220
City: MUENSTER
Region: NORDRHEIN-WESTFALEN
MÜNSTER
Münster, Kreisfreie Stadt
Org. Country: GERMANY
Postcode: 48153

Organisation Name: VISIONS UNLIMITED
Contact Person: BOHLE, Heidi
Address: Wandlet Strasse 9
City: MUENCHEN
Region: BAYERN
OBERBAYERN
München, Kreisfreie Stadt
Org. Country: GERMANY
Postcode: 80805

Organisation Name: PRO BIO PARTNERS V.O.F.
Contact Person: DE VRIES, Gert
Address: Meerweg 6
City: OVERSCHILD
Region: NOORD-NEDERLAND
GRONINGEN
Oost-Groningen
Org. Country: NETHERLANDS
Postcode: 9625 PJ

Organisation Name: BRITISH BROADCASTING SERVICE
Contact Person: LAW, Andrew
Department: EDUCATION
Address: Perry Building, Walton Hall
City: MILTON KEYNES
Region: SOUTH EAST (UK)
BERKSHIRE, BUCKINGHAMSHIRE, OXFORDSHIRE
Buckinghamshire
Org. Country: UNITED KINGDOM
Postcode: MK7 6BH

Organisation Name: NATURE PUBLISHING GROUP
Contact Person: ABBOTT, Alison
Department: MUNICH EDITORIAL OFFICE
Address: Josephspitalstrasse 15
City: MUENCHEN
Region: BAYERN
OBERBAYERN
München, Kreisfreie Stadt
Org. Country: GERMANY
Postcode: 80331

Organisation Name: BRITISH ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE
Contact Person: GAMBLE, Brian
Department: SPECIAL PROJECTS DEPARTMENT
Address: Savile Row 23
City: LONDON
Region: SOUTH EAST (UK)
GREATER LONDON
Org. Country: UNITED KINGDOM
Postcode: W1S 2EZ

Organisation Name: Cambridge Biomedical Consultants
Organisation Type: Research
Contact Person: BENNETT, David
Address: 12 Schuytstraat
City: Den Haag
Region: WEST-NEDERLAND
ZUID-HOLLAND
Agglomeratie 's-Gravenhage
Org. Country: NETHERLANDS
Postcode: 2517 XE

Organisation Name: DEUTSCHES MUSEUM
Contact Person: GERBER, Sabine
Address: Museumsinsel, 1
City: MUENCHEN
Region: BAYERN
OBERBAYERN
München, Kreisfreie Stadt
Org. Country: GERMANY
Postcode: 80538

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